Charlie Bighams operates probably the most advanced food processing plant in Europe. But foundational to its success is its origins in Lonely Planet style street food.
We traced the story back to a trip Charlie and his wife made to Asia 30 years ago where the thrilling taste of fresh herbs in street food sparked an idea that’s become a staple of Waitrose food isles.
Pinning down the immoveables of a brand is vital because under commercial pressure its easy to get drawn away from the things that make you unique.
