Vision is constantly being eroded by the attrition of the everyday. A bit like your spine, if it’s bent out of shape, nothing can function as it should. Getting the vision back into the heart of your organisation may be essential for your future flourishing.

We conduct in-depth interviews with the senior leadership team to dig down into the fundamental DNA of your organisation. We then collate and draw out key themes and reflect our findings back to you with recommendations.

When morale was low at IKEA we helped them re-define and re-tell the story of the company’s founding vision to re-engage staff in a new way.

Customers are a critical part of a company’s ecosystem  - not just as consumers but as experts of it - because they “experience” it in a way you cannot. We invite them in to co-creative your future.
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Digging deeper than online reviews and traditional focus groups to find out what your customers really think about your offering. We take time to draw them out, share what they really feel and encourage them to call out your blind spots.

Boden realised its young designers simply couldn’t imagine what life was like for a busy working mum. So we used our observational documentary skills to get under the skin of the customer and report back on what they really needed.

We take an all-angles audit of your comms - how are you speaking about yourself in presentations, online, on social media and in person? Are you speaking with one voice? Is it the right tone, the right personality for the business?
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In a 360 landscape, customers and clients have multiple touch points. As new technologies and platforms can dilute your message, we help you make sure that the heartbeat of your organisation can be heard in words, pictures, audio - whether over or under the line.

A growing tech business was struggling to show its personality in an ever-more remote business landscape. We helped them clarify their story, be confident about their identity, simplify their language and communicate in a unified way

Nobody likes to have their blindspots pointed out so we take founders on a short health journey to help them realise how good they are at spotting things in other peoples businesses that could be improved.
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Once they realise this is simply an outcome of having a fresh external perspective  they become more open to the idea that perhaps their business like every other one has blindspots too.
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Once we’ve agreed that it’s not seen as a threat but a real opportunity, we begin to offer some questions and challenges about the offering and product some of which could be game changing. For example - in an iconic luxury fashion store - why is the lighting so unflattering?

Many companies struggle to keep their social media stream flowing. Staff dread being asked to vlog, technical skills can be lacking  and editing content can clog up the comms department.
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We’ve found that if you foster a fun and playful culture of experimentation in the early stages of content creation, unexpected new talent will come forth - and stream of authentic vlogs and podcasts can flow - with a streamlined workflow with some backline support from us.

Novo Nordisk needed to harness staff insights from teams around the world to share learning on their extensive intranet and externally. A series of vlogging workshops uniting staff in America, UK and Europe help build confidence and capability to begin a stream of simple video clips.