When the chief economist from Mars got in touch, we initially assumed the conversation would be about chocolate. However, it quickly became clear that the issue was far more profound.

They had discovered an innovative way to strengthen their supply chain by giving partners a larger share of the profits. The results were so successful that they wanted to extend this approach to other large corporations, with the aim of sparking a wider transformation in the industry.

Excited by the potential impact of this forward-thinking idea, we got to work, simplifying the complex financial concept into something that anyone could understand. The outcome was a clear, actionable plan that could reshape how companies think about collaboration and profit-sharing.