One Point is an outstanding company – highly focused on improving digital systems for clients, with a strong company culture built around team bonding over meals and downtime. However, when I first met the founder, I sensed they weren’t fully aware of how they were presenting themselves to the outside world – to potential clients and newcomers.

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This often happens with highly focused companies. They're so immersed in their work that they forget to step back and assess how they're perceived. So, we did a "360 review" of their website, LinkedIn, and reception area. How does it feel to experience One Point from the outside?

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One of the first things I noticed was how dull the office environment seemed, with staff hunched over computers and buried in technical data. But after spending time with the team, I quickly realised how brilliant and quirky they really are. We had fun updating their staff photos to capture their true spirit. These aren’t just tech experts – they’re creative, playful geniuses, and it’s essential that potential clients see that, so they hire them in the right way.