Over the years, we've had the privilege of working with both some of the wealthiest and some of the most impoverished people on the planet, and through these experiences, we've learned not to place any one group above the other.

This is why we achieve strong performances with celebrities: we remain relaxed around them, avoiding being swept up in the hype. One of the reasons we excel in working with famous people is that we're not seduced by their celebrity or power, which allows us to be at ease and brings out their best qualities.

Chris Martin has always been passionate about fair trade. Jeremy spent a week with him in Ghana, helping create a short film for Coldplay’s X&Y album tour. Chris wanted to move freely among the local people, so a small, handheld camera was the perfect tool to capture the essence of his journey.

As you might imagine, getting the music right took some time, but in the end, it all came together beautifully.